Meaning over speed
Fast, literal translation is easy and often wrong. We're more interested in preserving what a piece of content actually means: its humour, tone and cultural context, than in shipping something merely fast.
In development
Alongside Minim, we're developing Cultura Studio: an AI-driven initiative aimed at a different barrier standing between creators and their audience: language. It's early, and we're being deliberately quiet about the details.
The problem
A huge amount of video made across Africa never travels beyond the language it was recorded in, not because the story doesn't deserve a wider audience, but because turning it into another language properly is slow, costly and easy to get culturally wrong.
We think that's a solvable problem, and one worth Tengeza Labs' attention. So we're building toward it; carefully, and without cutting corners on the parts that matter most: getting the meaning right and respecting the rights of the people whose work and voice are involved.
What we can say
Fast, literal translation is easy and often wrong. We're more interested in preserving what a piece of content actually means: its humour, tone and cultural context, than in shipping something merely fast.
Anything that touches a creator's voice, image or performance will require their explicit rights and consent, by design, not as an afterthought bolted on before launch.
We don't believe fully automated localisation is trustworthy yet, especially for anything culturally sensitive. Human review has a permanent seat in how this gets built.
Stay close
If you're a creator, studio or partner who feels this problem firsthand, we'd genuinely like to hear from you. That's more useful to us right now than a product announcement.